L'abus de buzz est bon pour la santé
jeudi 23 mai 2019

IKEA : leur première publicité Gay créée le scandale

Potins people - Le 18 mars 2011

Ikea ouvre un nouveau magazin en Italie.

La marque s’offre une publicité " a scandale", puisque le slogan est "Nous sommes ouvert à toutes les familles".

Affichant un couple gay, la marque , se met le pays (Italie) a dos.

Ancienne mentalité ou l’homosexualité est encore tabou, le pays est révolté et ne comprend pas la démarche de l’enseigne.


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